For 15 years in Ontario, explaining the Hot Leaves Treatment’s essence posed a challenge. In Fall 2023, we sought guest insights via a creative challenge, asking for five-word descriptions.
The engagement was massive, rewarding participants with discount coupons. In February 2024, we showcased the top five definitions, initiating a vote for the grand prize.
We aimed to announce the winner of our creative challenge in March 2024 but discovered Facebook’s reach varies significantly, affecting fairness. To address this, we’ve boosted each finalist’s post in March 2024 for even exposure. The results will now be evaluated in April 2024, ensuring a fair chance for all entries.
